The One Follow-Up Strategy 60% of Fleets Are Getting Wrong

The One Follow-Up Strategy 60% of Fleets Are Getting Wrong

A lot of fleets are spending serious dollars to get driver leads through the door. Have you ever noticed a pattern of difficulty in the flow of communication after the very first contact attempt? Unfortunately, for too many carriers, the follow-up process is where the whole campaign breaks down.

And there’s one major strategy that fleets consistently get wrong:

They stop too early.

Most fleets reach out to a lead once or twice and if there’s no response, they move on. But consider the reality of a driver’s day: they’re behind the wheel, some are driving through the day, some driving all night, dealing with deliveries, dispatch, and DOT regulations. If you’re not catching them at the right time, or not giving them multiple chances to reply, you’re missing out on qualified candidates who simply couldn’t answer at that particular moment.

Marketing data across industries backs this up. On average, it takes 5 to 7 follow-up attempts before someone engages. Recruiting is no different.

Your job is to be consistent enough to give them a real shot to respond. Change your cadence, change your results.  If they are responsive in the morning, communicate with them in the morning. If they are responsive in the afternoon, set a task to follow up again in the afternoon. 

What the Best Fleets Are Doing

At HireMaster.Ai, we’ve helped fleets build out automated follow-up systems that do this work for them. Recruiters can see their leads, message or call them directly through the platform, and keep notes all in one place.

We also send automated text and email follow-ups on their behalf, even qualifying the lead before a recruiter ever gets on the phone. Our Ashli.AI system can take inbound calls from drivers and run your fleets specific company through pre-screening questions, so your team knows who’s ready to move forward without wasting time chasing ghosts.

The best part? You’re not overwhelming your team. You’re helping them focus on leads who are actually ready, without dropping the rest of the pipeline.

Bottom Line

Most fleets don’t lose drivers because of bad ads. They lose them because they’re not persistent enough in the follow-up.

Don’t give up after one call or text. Set up a plan. Use the tools. And make sure every lead gets the attention it deserves, not just the ones who reply on the first try.

Give us a call today to set up a demo and get your recruiters on the right track!

‍